The Political Debate Group
A small, civil, non-ideological political debate group found itself growing more quickly than it had expected. With 5000 members, they approached us for a more targeted way to attract new members of different ideologies while keeping their current member base, entertained beyond the serious nature of political debate. We came up with a plan to expand the group into several groups of different themes where the members could shift focus from politics to personal interests while having a bit of fun with people they debated with.
Virtual Assistance/Event Planning/Graphic Design/Copywriting
The creation of several themed groups
A series of customized banners for the main group and the new groups
A targeted cross marketing campaign including graphic ads
And an outbound targeted marketing campaign to attract new members